Caribbean Taste Food Truck

While the food spoke for itself, Caribbean Taste lacked a digital home to showcase its menu, location schedule, and media features. Updates were handled solely through Facebook, which limited discoverability, especially for new customers or event inquiries.

The challenge was to build a simple, mobile-first site that reflected the energy of the truck while making it easier for customers to view the menu, check for updates, and understand the story behind the food. The site also needed to help establish credibility as Reggie prepared to expand into a brick-and-mortar location.

WP New England designed a lightweight, visually rich website focused on the essentials: food, location, story, and updates. The homepage featured bold visuals, a PDF menu download, and a link to Facebook for real-time location tracking. Press features, customer praise, and the brand story were all highlighted to reinforce credibility.

The result was a fast, easy-to-use web presence that served both loyal followers and new fans — giving Caribbean Taste the professional edge it needed ahead of launching Area 509.