About WP New England
Supporting Nonprofits and Education
Website Management Made Simple
Why WordPress?
WordPress has long been a staple of small businesses, startups, schools, and nonprofits. Once a simple blogging platform, it has evolved into the most powerful, comprehensive ecosystem of both open source website development tools and a community that backs it, powering over 41% of the entire web.
Unlike other web platforms, a WordPress website is a complete application that you own. Within that application, many systems come together to create a fully capable website, including:
- A complete content management and publishing system
- User authentication and role-based permissions
- MySQL, a relational database
- A media library to store content
- Infinite ways to customize, extend, and grow it; limited only by your imagination
- APIs that let your tools connect
- A foundation that is accessible
Unlike popular website building platforms, WordPress gives total control and flexibility to users, with a vast ecosystem of third party plugins and themes to customize it. As a result, it is up to the developer to choose the best path to solve specific problems, and with that comes both responsibility and power.
Why WordPress is Right for Small Businesses and Nonprofits
Building on all of the above, there are a few reasons why WordPress is the perfect choice for mission-driven organizations.
Most importantly: a WordPress website is an asset, not a subscription. As your organization grows and evolves overtime, so too does your WordPress website. Investments compound in it year after year, and every new page and update builds equity that your team owns, not rents.
Next: WordPress’s systems already built and battle-hardened. No website platform has been more tested than WordPress; it released in 2003 and today supports hundreds of millions of active websites. It is simple enough for a non-technical stakeholder to update, while having a limitless ceiling for technical developers to extend and build on it.
It’s also just easy to use right out of the box. A website still has to be built, but the underlying plumbing and systems are in place to hit the ground running once it’s built; including being super friendly in key areas of accessibility, compliance, and SEO.
And finally, WordPress complements today’s AI-centric landscape perfectly. It natively handles many of the things that you would never want AI to touch: like user authentication, role access, and having a database. When your team runs on WordPress and uses AI to enhance the creative work, it results in safe, empowering workflows that brings your team into the future without handing the keys over to AI.
Website Management Made Simple
While WordPress hands your organization the power, WP New England exists to bear the responsibility. With over 10+ years building dozens of websites on the platform, we’ve carried the torch for everything from small mom-and-pop shops to rapidly scaling midsized organizations and national accreditors.
A website is a complex, living piece of software that ties together many disciplines: copywriting, user experience, software development best practices, hosting, accessibility, and local laws, just to name a few.
For many educational institutions and nonprofits, it may be the first (and only) touchpoint for a visitor to learn about what you do. Therefore, it’s so important that every aspect of it is optimized to tell your story, showcase who you are, and to guide and educate visitors to take informed action.
What We Do
We are the architects, developers, and creative team behind successful website launches. Based in the Greater Boston area, we work with local teams, organizations, and businesses to completely revamp how their website is built, owned, and care for. Our services include:
- Website architecture
- Website development and design
- Copywriting
- Search engine optimization
- End-to-end website management
- Accessibility audits
- and more
Who We Are
Our Mission
To empower small businesses and nonprofits across New England and beyond with web solutions that solve today’s problems, while being ready for tomorrow’s.
Our Vision
To play a small but meaningful role in helping organizations achieve their own vision through authentic, human-led web development.
“Websites are where brands and people connect. Real websites, built with authenticity, are how people decide who to trust, especially for values-based and mission-driven organizations. And year over year, their value compounds as your organization grows and evolves.”