Ryan Breedyk & Associates

Ryan Breedyk & Associates LLC is a pillar of the financial community in Roswell, New Mexico. As a long-standing and highly trusted CPA firm, they bring over 150 years of combined Certified Public Accounting experience to their clients. The firm is dedicated to providing comprehensive, expert financial services to a diverse clientele, including individuals, small businesses, and nonprofit organizations throughout southeastern New Mexico. Their website needed to be a digital reflection of this deep expertise—projecting authority and stability while remaining accessible and welcoming to all clients.

While Ryan Breedyk & Associates enjoyed a stellar offline reputation, their existing website failed to communicate the immense value and credibility of the firm. The “150+ years of combined experience” was a powerful asset that was getting lost in an outdated digital format. This created several critical business challenges:

1. A Credibility Disconnect: The site’s dated design and lack of professionalism created a poor first impression, which could lead potential new clients to question if the firm was current with modern financial practices.
2. Unclear Service Pathways: Their wide range of capabilities—from individual tax preparation to complex business audits and nonprofit accounting—was not organized intuitively. This made it difficult for visitors to quickly identify the solutions relevant to their specific needs.
3. Passive User Experience: The site lacked clear calls-to-action and conversion-focused user flows. It functioned as a static online brochure rather than an active tool designed to engage visitors and guide them toward becoming clients.

Our goal was to build a digital presence that was as professional, trustworthy, and experienced as the firm itself. We developed a new website from the ground up, focusing on a strategy that balanced authority with accessibility.

1. Discovery and Architectural Strategy We began with a discovery process to map out the distinct needs of their primary client groups: individuals and businesses/nonprofits. This informed a new site architecture that immediately funnels visitors into the correct informational path. This clear segmentation allows users to self-identify and find tailored content, dramatically improving the user experience.

2. A Design that Embodies Trust and Professionalism We created a clean, modern, and conservative design aesthetic. The color palette, professional photography, and elegant typography were all chosen to convey stability, expertise, and financial acumen.

• Highlighting Experience: We made the “150+ years of combined experience” a central and recurring message. A new, professional “Our Team” section with detailed biographies helps to humanize the firm and showcase the deep expertise of its partners and staff.
• Clarifying Services: We replaced confusing blocks of text with a structured service section. Using clear, benefit-oriented language, we detailed their core offerings like Tax Services, Auditing, and Business Advisory, making it easy for visitors to understand the value provided.

3. Development Focused on Conversion and Accessibility The new site was built on WordPress with a custom, mobile-responsive theme to ensure a perfect experience for clients on any device. We integrated prominent calls-to-action—such as “Schedule a Consultation”—at strategic points throughout the site, providing a clear next step for interested prospects. Foundational local SEO was implemented to ensure the firm ranks high in local searches for key terms like “CPA in Roswell” or “small business accountant,” connecting them with a steady stream of qualified local leads.

The new website now serves as a powerful digital asset that accurately reflects the firm’s prestigious history and deep expertise. It has transformed their online presence from a passive liability into an active lead-generation tool that builds trust and effectively converts visitors into valued, long-term clients.