Client
Founded in 1991, Goldie Group helps turns ideas into reality. Their circular economy approach focuses on devices and components, with focused solutions around the supply chain, hardware, scaling technology, IoT, device management, and more. In short, they provide “Solutions for a Connected World.”
Challenge
While functional, Goldie Group’s previous website had a lot of room for improvement on multiple fronts: design, functionality across devices, user experience and journey, and on-page SEO. Additionally, there was ample opportunity to increase the consistency of brand messaging across pages, implement a style guide for cohesiveness, and help them better establish their brand through their website.
Solution
WP New England came on to give their website a complete rebrand and redesign. We crafted a complete new architecture of the site, with an emphasis on content silos to help with user navigation, logic, and SEO. After that, we provided a modern tech solution with WordPress to future-proof the site and allow for easy updates in the future, along with a brand new design optimized for desktop, tablet, and mobile.
